CALLING A TALK RADIO PROGRAM

People need to learn about Balanced Choice. When you call, please encourage people to find out more about Balanced Choice through www.BalancedChoiceHealthCare.org or by reading Balanced Choice: A Common Sense Cure for the U.S. Health Care Systems by Ivan J. Miller.

The airways are an effective way to reach a large audience. It offers you a chance to introduce new ideas, to educate the public about information they have not known or considered, and to stir discussion which lasts long after your phone call.

Before the call:
Listen to the show to get an idea of the format and the host’s personality.
Prepare a main point to tell an operator who answers the phone. Know your name (how you want it on the airways) and any contact information or referral sources if they are requested during your call.
Have a glass of water ready.
Be prepared for busy signals or long waits on hold. Try local stations which may be more accessible. Try calling prior to the start of the show.

During the call:
Make a point immediately. It’s good to be passionate.
Be respectful. Address the host by his/her name, say thank you.
Cite facts but do not use too many statistics. Be accurate. If there is a fact you do not know, admit it or skip it or state it as your opinion.
Do not get baited into losing your cool or getting distracted from your points.
Avoid arguing, becoming defensive or taking comments personally. Calmly repeat your point and move on, or thank the host and end the call.